Selling Without Selling Out
Lessons From Founders of Socially Responsible Businesses Bought by Multinationals
In May 2008, at Aspen Meadows Conference Center in Aspen, CO, Trusteeship Institute and Aspen Institute held a small conference of some of the founders of socially responsible businesses that had been bought by multinationals. Each founder was interviewed by Terry Mollner to discover how they sustained their social policies and what more, in hindsight, they wish they had done. To watch Terry Mollner’s opening and closing remarks, each interview, or the other sessions, click on the one of your choice in the right hand menu.
Executive Producers: Suzanne Biegel and Terry Mollner
Conference Corporate Sponsors:
Videos of Presentations of
SWSO Speakers
- Opening Remarks by Terry Mollner, A Founder
of the Calvert Social Investment Funds - Seth Goldman, Founder of Honest Tea
bought by Coca Cola - Gary Hirshberg, Founder of Stonyfield Farm
bought by Danone - Judy Wicks, Owner & Founder of White Dog Cafe
- Terry Mollner & Wayne Silby, two of the founders of the Calvert Social Investment Funds
- Frederick Schilling, Founder of Dagoba Chocolate bought by Hersheys
- Greg Steltenpohl, Founder of Odwalla
bought by Coca Cola - Brian Johnson, Founder of Zaadz bought by Gaia
- Pierre Ferrari, Chair of Ben & Jerry’s bought by Unilever
- Steve Demos, Founder of White Wave
bought by Dean Foods - Small Group Discussion of Lessons Learned from Interviews
- Small Group Discussion of the Probable Future Structures of Socially Responsible Businesses
- Closing Remarks by Terry Mollner
© 2008 The Trusteeship Institute. All rights reserved.